Authentic Matcha Experience in Hida Takayama｜Exquisite Matcha Soft Serve at “Ocha no Miyagawuen” in Yasugawa Shopping Street

Discover a Renowned Tea Shop in Yasugawa Shopping Street, Hida Takayama – “Ocha no Miyagawuen”

Located along Yasugawa Shopping Street, a popular walking route connecting the Miyagawa Morning Market and the historic old town of Takayama, “Ocha no Miyagawuen” is a long-established tea shop cherished not only by locals but also by many tourists visiting the area.

A gentle aroma of tea wafts from the storefront, and the traditional wooden exterior, rich in Japanese charm, naturally draws attention. Inside, tea leaves, teapots, and teacups are neatly displayed, creating the atmosphere of a gallery dedicated to the appreciation of tea culture. The shop offers a wide selection of matcha, sencha, and other teas suited to the Hida region’s climate—perfect both for personal enjoyment and as elegant gifts.

The Star Attraction: “Matcha Soft Serve” – A Beloved Sweet Treat Even Among Locals

While “Ocha no Miyagawuen” is known for its fine teas, its true claim to fame is undoubtedly the “Authentic Matcha Soft Serve” (450 yen). Unlike typical matcha ice cream, this rich and flavorful dessert is distinctly different—you’ll notice it from the very first bite. The soft serve base itself is creamy and perfectly balanced to enhance the deep, earthy richness of the matcha.

What makes it truly special is the generous sprinkling of freshly ground matcha powder applied right before serving. This matcha is carefully milled in-store using a traditional stone grinder, resulting in an exceptionally aromatic powder. With each spoonful, a refreshing bitterness and the complex, full-bodied flavor unique to quality matcha unfold delightfully across your palate.

Perfect for a Hot Summer Day! A Refreshing and Visually Stunning Sweet Treat

The beautiful presentation is another highlight of this matcha soft serve. The deep green of the matcha powder contrasts strikingly with the pale green soft serve, making it highly photogenic—ideal for sharing on social media. Taking a moment to sit on a wooden bench and enjoy it slowly is sure to become one of your most memorable experiences in Hida Takayama.

Especially during the summer, when daytime temperatures rise, many tourists stop by specifically for this cold delight. After exploring the morning market or strolling through the historic streets, taking a break here to savor the refreshing essence of authentic matcha is truly a special treat.

Recommended Route: Morning Market → Matcha Soft Serve → Old Town Stroll

“Ocha no Miyagawuen” is just a few minutes’ walk from the Miyagawa Morning Market, making it the perfect stop after a morning stroll. Enjoying a matcha soft serve while being soothed by the gentle aroma of tea, then continuing your walk toward the historic old town—this route offers an ideal sightseeing experience in Takayama for many travelers.

There is also a seating area in front of the shop where visitors can enjoy their soft serve comfortably, making it a great choice for group tours and families as well. This spot offers a rare experience where you can not only “see” and “purchase” tea, but also “taste” its true essence.

A Space That Embraces Japanese Tea Culture｜A Store Enriched with Teaware and Tea Leaves

Upon stepping into “Ocha no Miyagawuen,” you are immediately greeted by an elegant display of teaware and tea leaves. The neatly arranged shelves feature teapots, teacups, and tea canisters, each telling a story of the depth and beauty of Japanese tea culture. These items are not only functional but also aesthetically pleasing, reflecting the craftsmanship and refined sense of Japanese design with every touch.

The tea selection is personally curated by the shop owner, offering a rich variety that includes sencha, genmaicha, hojicha, and matcha. A special recommendation is the shop’s homemade matcha powder, which is also used in their soft serve. Carefully stone-ground in-house, its exceptional fragrance makes it a standout choice for tea lovers.

The Owner’s Passion Shines Through｜An Experience of “Savoring Tea with All Five Senses”

The charm of Miyagawuen goes far beyond its products. Visitors are warmly welcomed by the owner’s friendly smile and thoughtful conversation, leaving a lasting impression on their journey. The relaxed atmosphere makes it easy to ask about how to brew tea, how to store it, and the best ways to enjoy each variety.

As the owner often says, “Tea is something to be enjoyed not only through its taste and aroma but also through the vessels and the manner of serving.” True to these words, Miyagawuen offers an experience where you can engage all five senses—seeing, smelling, tasting, feeling, and talking about tea. These moments provide a peaceful and enriching interlude within your travels.

Perfect as a Hida Souvenir! Tea, Teaware, and Matcha Sweets

At Ocha no Miyagawuen, you’ll find a delightful selection of Hida-exclusive souvenirs. Popular items like matcha powder and roasted genmaicha are highly praised as thoughtful gifts for travelers. Especially noteworthy are the elegantly curated gift sets—featuring compact packages or combinations of tea leaves and teaware—that showcase refined taste.

The matcha soft serve isn’t just for enjoying on the spot—it’s also a favorite among visitors for its photogenic presentation, often shared on social media as a highlight of their Takayama trip.

Access & Business Hours｜Perfect Stop After the Morning Market

“Ocha no Miyagawuen” is located about a 15-minute walk from JR Takayama Station and just a 2-minute walk from the Miyagawa Morning Market. It’s a popular spot for visitors to stop by and take a short break after enjoying local vegetables and crafts at the market.

The shop is open from around 9:00 AM to approximately 4:00 PM. The busiest hours are between 11:00 AM and 2:00 PM, and during peak seasons such as summer and autumn foliage, lines may form. Therefore, an early visit is highly recommended.

A Place Where the Charm of Hida Takayama Meets the Aroma of Matcha

Nestled along the quiet Yasugawa Shopping Street, “Ocha no Miyagawuen” is more than just a tea shop—it is a space where the charm of Hida Takayama and the beauty of Japanese tea culture come together. Taking a moment to pause during a busy sightseeing day and breathe in the soothing scent of tea can offer a much-needed reset for the soul.

With a matcha soft serve in hand, begin your stroll toward the historic old town. It’s a uniquely Takayama experience that invites you to enjoy the elegance of tradition and the freshness of flavor, all in one delightful journey.

Frequently Asked Questions (Q&A)｜Before Visiting Ocha no Miyagawuen

Q1. Is the matcha soft serve available for takeout?
Yes, the matcha soft serve is available for takeout. You can order at the storefront and enjoy it immediately while strolling through Yasugawa Shopping Street. It’s especially popular in the summer, so we recommend eating it quickly after receiving it, as it tends to melt fast in the heat.

Q2. Is there an eat-in space inside the shop?
There is no indoor café space, but benches are provided in front of the store where you can enjoy your soft serve. On clear days, it’s a relaxing way to take a break under the open sky.

Q3. Is English support available?
While the owner primarily speaks Japanese, they are accustomed to assisting tourists. Simple English and gestures are usually sufficient, and ordering matcha soft serve or purchasing items should pose no difficulty even for non-Japanese speakers.

Convenient Location and Timing That Fit Seamlessly into Your Sightseeing Route

“Ocha no Miyagawuen” is within walking distance from the Miyagawa Morning Market and located right along the route toward the historic old town. This makes it easy to incorporate into the classic Takayama itinerary: “Morning Market → Matcha Soft Serve → Old Town.” For a more relaxed experience, visiting around 10 AM is ideal to avoid the peak crowds.

Another advantage is its location within a covered shopping arcade, which makes it easy to visit even on rainy days. Whether it’s sunny or rainy, this charming shop remains a reliable and enjoyable stop for those craving authentic matcha soft serve.

Conclusion｜A Matcha Moment in Your Hida Takayama Journey

If you’re visiting Hida Takayama, make sure to stop by “Ocha no Miyagawuen.” Nestled in the serene Yasugawa Shopping Street, this long-standing tea shop offers not only authentic flavors but also a warm, local hospitality that enriches your travel experience.

Among its offerings, the “Matcha Soft Serve with House-Ground Matcha Powder” stands out as an unforgettable treat. With its refreshing taste that cools the summer heat, elegant appearance, and rich matcha aroma, it’s a must-try for tea lovers and dessert enthusiasts alike.

Whether you’re shopping for tea, enjoying a matcha sweet, or simply taking a break during your trip, this shop offers the perfect interlude. For a truly Takayama-style moment of hospitality, don’t miss the chance to visit Ocha no Miyagawuen.